Panini: newest NHL trading card licensee

March 24, 2010

By Chris Olds

The National Hockey League and NHLPA are announced Wednesday that Panini America will join Upper Deck as licensed trading card manufacturers for the 2010-11 season and possibly beyond.

“The NHLPA is excited to renew our long-term partnership with Upper Deck and to welcome Panini into the hockey trading card marketplace,”said Adam Larry, the NHLPA Director of Licensing. “We look forward to working with both of these companies to provide quality NHL player products and exciting new choices for fans and collectors of all ages.”

The NHL said it felt a move away from an exclusive license would benefit the hockey card industry.

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