Wall Street Journal examines investment in sports cards

January 12, 2010

By DAVID BIDERMAN

Stock prices have had a good run in the past year or so, but sports fans needing to diversify their holdings may have another market to explore.

For 2005 through 2009, the 30 cards that make up the Sports Card Industrial Average, an index put together for The Wall Street Journal by sports-memorabilia company Beckett Media, had an average return on investment of 12.4%. Over that span, the return on the 30 companies that now make up the Dow Jones Industrial Average was an average 7.9%…

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