Fans Select Drew Brees as Madden NFL 11 Cover Athlete
April 22, 2010
By EA Sports
New Orleans Saints quarterback Drew Brees has been chosen by fans to be featured on the cover of Madden NFL 11, set to hit retail shelves on Tuesday, August 10. The Madden NFL 11 cover announcement is the result of a first-ever online consumer vote, powered by the Doritos “Change the Game” program, which empowered fans to select the highly-debated cover athlete. The partnership between EA SPORTS and the Doritos brand represents the first in a series of initiatives this year which allow fans to help shape the future of the franchise.
Doritos “Change the Game” allowed fans to submit their vote online, with Drew Brees winning over Minnesota Vikings defensive end Jared Allen and Indianapolis Colts wide receiver Reggie Wayne.
“The Madden NFL franchise holds a special place in popular culture and the cover is a coveted position for players all over the league,” said New Orleans Saints quarterback Drew Brees. “I’m honored to be the first cover athlete chosen by Madden NFL fans and it’s a great way to cap off an amazing year for the Saints and the city of New Orleans.”
For full details visit:
http://maddennfl.easports.com/news.action?newsId=brees
Also visit EA’s Madden 11 page for trailers and latest news.